Zitomer, an upscale pharmacy/department store on the Upper East Side in NYC, had over 2,000 products to photograph and display on their Magento website. With an established older and aging female customer, Zitomer was interested in extending its brand to appeal to a younger demographic.

MLE provided the creative direction and project management support for Zitomer's ecommerce photography of over 2,000 products. Instead of the typical industry approach of shooting products standing up, all products were photographed from above with a shadow. This provides an updated fresh feeling and references user generated Instagram photos where the viewer looks down on their subject.

MLE also recommended a staggered product listing page, reminiscent of Pinterest, to encourage browsing as well as replicate the in-store discovery experience.

This project was under Blue Fountain Media.